Digital vs. static wayfinding signage: which is better for your business?
Picture this: you’re on your way to an important meeting at a client’s city office. You walk into the office building and are immediately overwhelmed.
There are corridors leading to multiple directions, doorways without wayfinding signage. Theere are separate lifts heading to different floors. The receptionist is nowhere to be found and the building directory is huge since it’s a multi-storey office block.
It looks like you’re going to be late for your meeting. If only there was a better way to get directions to your client’s office.
Well, there is! We’ve created this infographic on why digital signage is a great replacement for static.
Interested? Why not read more about the advantages of digital signage over static.
The problem with static wayfinding signage
Traditional wayfinding includes the use of static signage, paper maps, and asking a person for directions. Examples of these include a mounted sign of the floors and rooms at the reception or on the wall a building. They could also be a standing billboard.
These signs display static information only meaning it could be out of date, not detailed enough, incomplete or not organized in a way that makes it easy to find your destination. Also, asking people for directions isn’t foolproof either since not everybody will know the way to your destination.
So, is there a better alternative to static signage? This is where digital signage comes in.
The rise of digital signage
Digital signage is becoming more widespread in a range of industries and markets. Organisations want to be seen as being on the cutting edge, and digital signage technology can help with massively.
You’ll find digital signage across most industries these days, these include:
- Meeting and event venues such as hotels, convention centres, and resorts
- Universities and colleges
- Medical and Hospital facilities
- Business offices
- Public Spaces
- Large Residential complexes and other facilities
As you can see, digital signage has widespread application across industries. So why are these companies making the switch? And what are the benefits of digital signage vs. static? Here are 4 great reasons to switch to digital signage:
1. Immediate updates
With digital signage you can update information instantly. Unlike static signage, the information on digital signage will always be to date and will lead people to where they need to go. You don’t have to worry about physically replacing outdated signs.
2. Detailed information
Digital signage provides detailed information on how to get to your destination. Static signage only shows “you are here” and “this is where X is located” and leaves you to figure out how to get there. Digital signage can provide a path and directions so that you won’t get lost.
3. Search for information
You can also easily index information with digital signage in a way that makes it easy to find your destination. While a static signboard might have a long list of rooms and floors, with digital signage you can search by category, floor number, or even by company name.
4. Wayfinding integration
You can integrate interactive wayfinding kiosks with digital signage to create a wayfinding network. Unlike, static signage which cannot be connected, digital signage can draw information from the database to display personalised signage for special events or visitors. You can display information on every place in your building or location. This removes the problem of asking a person who doesn’t know the directions.
In the digital vs. static signage debate there’s a clear winner. Digital signage offers so many practical advantages and, over time, an incredible return on investment.
If you’re interested in using digital signage for your business, get in touch for a consultation with our experts
