Digital wayfinding is an important part of navigating any large event, and can even boost your public image.
Traditional static wayfinding is on its way out. It’s inefficient, limited in its ability to be changed, and may even detract from your public image. With traditional wayfinding signage, moving your guests to specific areas is stressful, especially in densely-packed public premises with a complex layout.
With digital wayfinding, a whole new world of possibilities open up. Here are four signs that you need digital wayfinding at your next event:
Enhanced flexibility
Digital wayfinding signage is configurable with your existing digital infrastructure. For instance, you can integrate it with digital hardware such as digital walls and your events database software to give your guests a friendly experience.
If you have an upcoming event, you can integrate your digital maps with the wayfinding technology to serve the guests with 3D graphics of your building.
Targeted wayfinding
With the mass adoption of technology today, guests expect personalisation. They love it! With digital signage, you can surpass the expectations of attendees by providing them with a deeper level of information that suits their needs as they move about during the event.
For instance, you can schedule content and forward it by push notifications when they take a certain action or pass by the reception desk or a display of products you brought to the event for an exhibition.
You can ask guests to provide information on their tastes before they arrive at your event. This allows you to point people in the direction of the things that interest them most. For example, a restaurant would be able to point visitors in the direction of a particular cuisine they’ve expressed an interest in.
Dynamic navigation
The success of any event depends on how easy it is for attendees to navigate the venue and access information. For instance, seminars require you to display information by filtering it for one session at a time.
Doing so allows the attendees to know what is being presented and how deep into the presentation they are. With digital signage, you can pull information dynamically from your event management database for the efficient coordination of information and real-time updates. Delivering a coherent presentation to your guests is key to providing an excellent guest experience, and this is exactly what digital wayfinding technology is designed for.
You can also access digital wayfinding using your mobile device. This allows event planners to send guests directions to the venue, and instructions on how to navigate it before they arrive. This allows guests to better plan their journey to the event and feel comfortable that they know the layout of the venue before they arrive.
Automatic updates
By integrating your digital signage with the event database, a speaker who fails to attend the event will be automatically removed from your digital signage. It is an efficient way of managing last-minute changes, saving your guests from confusion, where a speaker is listed on your schedule when they are not in attendance.
For your event to go smoothly, you need a clear, up-to-date schedule that is accessible to free your planners from the stress of rushed fixes. A digital program is the only way to go for the seamless and instant deployment of updates to serve guests with the latest and relevant information about your event.
Digital signage allows your brand to create an efficient wayfinding strategy with unlimited integration with your software and hardware infrastructure. If you’d like to provide a great digital wayfinding experience to your guests, LamasaTech can help! Get in touch with our experts to arrange a consultation on your digital wayfinding needs.
