What is LED pixel pitch, and why does it matter? Digital signage has had a meteoric rise to popularity when it comes to marketing and customer service. This means an unprecedented number of people are looking to use it to draw in customers. However, deciding on the exact specifications of your digital signage can be difficult. So, we’ve created this [...]
How do you overcome the challenges of installing kiosks outdoors? Many companies have begun using kiosks for their self-service processes. These outdoor kiosks act as the perfect touchscreen interfaces that help companies and businesses deliver their self-service operations directly to the people. However, the current trend has seen these kiosks begin to be placed outside rather than putting them inside, [...]
What does the future hold for smart cities? According to the UN, 54% of the world’s population live in cities as of 2014. That’s expected to rise to 66% by 2050. Cities are going to have to undergo huge changes in order keep up. They’re going to have to get smarter. The exact definition of a “smart city” varies, but the [...]
Having recently overseen the installation of my first batch of outdoor kiosks, I’ve been reflecting on what I’ve learned through the process. Outdoor kiosks are becoming increasingly popular, with digital signage hardware and software and interactive displays replacing traditional advertising on a high street near you. Installing a kiosk outdoors is risky business. Once upon a time the main issue was [...]
Stay Ahead of the Game with Experiential Marketing Technologies. Have you been fumbling around trying to meet the ever-changing needs of the consumer or do you find yourself wondering how to stay ahead of the game? Maybe it’s time you tried experiential marketing. If you have been to an event or meeting lately you might have noticed that marketing industry [...]
How can digital signage technology improve your quick service restaurant? A common issue for restaurant managers is maintaining customer loyalty. An increasingly popular method of dealing with this is the use of digital signage technology. With marketing boards in windows, digital menus and screen at the point of purchase, digital signage for QSR (quick service restaurants) has never been so [...]
Today’s consumers demand a convenient digital shopping experience. How do you create a great digital retail strategy for your business? Consumers have increasingly become engaged with the real-time and personalised world of the digital landscape. Today’s digital consumers are demanding a more convenient shopping experience – and their expectations are increasing on a daily basis. With the rules of the game changing, [...]
Digital vs. static wayfinding signage: which is better for your business? Picture this: you’re on your way to an important meeting at a client’s city office. You walk into the office building and are immediately overwhelmed. There are corridors leading to multiple directions, doorways without wayfinding signage. Theere are separate lifts heading to different floors. The receptionist is nowhere to [...]
As digital signage technology has become more widely available, it has become an integral part of the experience of going to a museum. Digital technology has vastly improved the ability of museums to expand our knowledge and explore new ideas. Museums have utilised digital signage through apps, augmented reality, in-museum devices and motion-sensor technology to create a more interactive experience [...]
Self-service technology is having a transformative effect on the world around us, particularly on consumer behaviour. The benefits of using kiosks in customer service are becoming increasingly apparent. You can visit your favourite restaurant and, rather than ordering at the counter, you’ll be able to tap the order on a touch screen kiosk and get the food straight to your [...]
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