In the battle of traditional retail vs. modern retail, who’s the winner? With the emergence and proliferation of online shopping, the appeal of conventional retail has waned significantly. Fearing imminent extinction, many retailers have scrambled to adapt to this new retail landscape, moving into eCommerce and embracing interactive technology in their retail shops. In the UK, e-commerce is forecasted to [...]
Become the ultimate restaurateur with our top 5 restaurant management solutions. Restaurant management can be a daunting task, no matter your level of experience. Perhaps you’re struggling with marketing your products or cash flow and accounting management? Maybe you’re looking for new point-of-sale options and don’t know where to begin? These are all common sticking points for restaurant owners, and they all [...]
Over the last few years, busy public spaces have improved navigation and their customers experience as a result of upgrading and digitising their wayfinding systems. Some examples of these include in shopping centres, airports, railway stations – any large, busy public space that can be confusing for people to navigate, can benefit from implementing this technology. The healthcare sector, and [...]
The interactive marketing experiences that got it right. Experiential marketing or advertising through interactive experiences is designed to build a bond between the company and the consumer by offering them a fun, memorable and, often, completely immersive activity. The psychology behind the idea suggests that if people feel genuine emotions linked with the brand-related event, they will be far more [...]
We’re very excited to be exhibiting at the 2018 Northern Powerhouse Business Summit on July 4th. The summit is aims to provide learning, networking and commercial opportunities for businesses of all sizes from the North of England. [...]
There seems to be no stopping the rise of interactive displays in museums, but what makes them so compelling? Let’s investigate! In recent years museums began to experience a sharp decline in attendance as they found it difficult to compete with the resources available online. However, since discovering how to benefit from technology, interactive displays in museums are beginning to [...]
Technology is becoming increasingly integral to city infrastructure, but does it actually enrich people’s lives? More people are living in cities than at any other time in human history and at a time when technological advances can almost feel as if they are overwhelming us. We need to make sure that technology works for us in positive ways. Luckily, many [...]
Discover how intuitive, accessible tourism information kiosks are transforming the travel sector. For many years, the tourism industry has relied on brochures as guides for their customers. Tourists are greeted by numerous leaflets when checking out of airports, train and bus stations. However, this trend is slowly changing. With the invention of smartphones and tablets, another thing got invented; interactive information [...]
Your brand goes beyond a logo; it is a complex set of factors that determine whether your customers will recall you and make a decision to do business with you. Advertising has changed in a big way the past couple of years with digital signage being one of the most popular things. It has come to replace the traditional methods [...]
Immersive, interactive experiences are in high demand, and arguably nowhere is this more true than in museums and the arts. These experiences pull the audience into a new world via the use of a combination of technologies. This provides a much more engaging experience than a traditional exhibit as the audience is placed at the heart of the story not [...]
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
