Everything you should consider when it comes to wayfinding design principles. Wayfinding is an essential aspect of our everyday lives. In fact, wayfinding is so pervasive that it has become second-hand nature: we simply go about our days using street and road signs, aisle labelling in supermarkets, information kiosks at train stations or airports, and so on. [...]
Discover how to create a sustainable environment in smart cities, and why that’s essential. Urban planners and city councils in the UK have often looked to the smart city concept as a part of their master planning. There are various frameworks by which a smart city concept can revolutionise the urban environment. Firstly, there’s the technology framework which allows greater communications. Then, [...]
Discover the profound effects of experiential marketing technology as it has evolved over the past decades. Free giveaways in supermarkets or ‘scratch and sniff’ advertisements in glossy magazines were once the cutting edge of experiential marketing. They allowed the consumer to truly experience the product being marketed even if it was in limited ways. These days, the digital technological revolution [...]
Self-service kiosks are all the rage at the moment. It’s becoming increasingly rare to find retail shops, restaurants and public spaces that don’t utilise self-service kiosk technology in some form. This has seen the global sales of interactive kiosks – not counting ATMs and refreshment vending machines – reach an estimated $12.1 billion in 2021, a 14% increase over the [...]
How to increase customer engagement with digital signage technology throughout your business. Digital signage is everywhere you go these days. In any given high street in a major city, you’re going to come across free-standing digital signage displays in the street as well as shop windows adorned with vivid, colourful adverts displayed on digital signage displays. Walking into many of [...]
Arguably, great customer service has always had more than one consumer dimension but today’s multi-channel shopping experiences tend to exaggerate, reinforce and amplify different customer perspectives. Some shoppers still want an assistant on hand to guide and advise them, but others place far more value on a streamlined service which gets the job done in minimal time. Where convenience and [...]
At a time when the UK’s 16 leading state-sponsored museums boast an annual income of almost 982 million pounds, many smaller institutions that enjoy significantly less public support are findings themselves strapped for cash. [...]
The most noteworthy and exciting emerging museum tech trends right now. Over the course of the past decade, the adoption of technology in the museums and culture space has become increasingly rapid. In fact, it’s becoming more and more uncommon to visit a museum that hasn’t adopted technology in a big way. So, let’s explore some of the most exciting [...]
How to get your retail experience design right the first time. It’s becoming increasingly common for retailers to not only want to create a great purchasing experience for their customers, but to also want to entertain them in a way that retail spaces previously weren’t able to. The emergence of experiential technology has expedited this desire, but there’s a balance that [...]
Why digital wayfinding solutions have become essential to the everyday lives of so many people. If you are a frequent flyer, you have experienced delays and flight cancellations numerous times. Once faced with a disruption, you have certainly wished you could take an active role in planning your new itinerary, ideally without having to stand in a long line of [...]
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