How to increase customer engagement with digital signage technology throughout your business.
Digital signage is everywhere you go these days. In any given high street in a major city, you’re going to come across free-standing digital signage displays in the street as well as shop windows adorned with vivid, colourful adverts displayed on digital signage displays. Walking into many of those shops you’ll see even more digital signage technology adorning the walls, showcasing products, offers and services to customers. Some retail shops and restaurants are also making their signage interactive in a push to increase customer engagement with digital signage technology.
It’s becoming clear that digital signage is becoming essential to keeping customers engaged and loyal to your business. So, we’ve put together this guide on why digital signage is essential to the customer service experience and how to increase customer engagement with digital signage.
Digital signage is more engaging
For many customers, digital signage is vastly more engaging than traditional static signage. This is due to a number of factors, including:
Design: Put simply, digital signage displays are far more eye-catching than static signs. They offer vivid, bright displays that can output dynamic, eye-catching content to engage existing customers and attract new ones. This is the primary reason that so many high street retailers position digital signage displays in their shop windows, in order to attract new customers off the street.
Customizability: using the off-the-shelf software it’s incredibly easy to customise the layout of digital signage displays. This allows you to tailor your digital signage displays exactly to the requirements of your customers. This is a great way to create a more personalised buying experience and increase customer engagement with digital signage technology.
[divider style=’left’]
From the blog: Discover 9 trends set to shape the future of digital signage.
Adaptability
One of the key advantages of digital signage displays is their ability to be adapted to suit different environments, functions and requirements.
This ties in directly with the connectivity of digital signage technology. Because digital signage displays are connected to a network they can be accessed quickly and easily using remote management software from anywhere with an internet connection. This allows content displayed on digital signage displays to be adapted and changed even when you’re not on the premises.
Digital signage can be interactive
Gone are the days when signage just meant… well, signs. Today, interactive digital signage displays are everywhere from restaurants to hospitals and offer a wide array of functionality.
A great example of this is interactive wayfinding signage. This technology gives you access to a detailed, multi-touch map that users can tap, swipe, zoom and searches to find their destination. This creates an experience that is far more engaging and personal than simply displaying a map on a sign on the table. One great way this technology can improve the customer experience is to implement it in a shopping centre. These spaces are often large and difficult to navigate, so creating an interactive wayfinding solution vastly improves the customer experience.
Another fantastic use for digital signage technology is the way in which it can transform retail spaces. This was implemented fantastically by outdoor sports vehicle supplier Polaris, who found that their retail experience was lacking. The company needed a new way to engage customers, and the answer was interactive digital signage. Polaris installed digital signage displays that allow customers to create their own custom sports vehicle with the help of a sales associate.
The implementation of interactive digital signage technology within Polaris resulted in a 26% rise in sales.
[divider style=’left’]
Looking for the ideal software platform to complement your digital signage hardware? Check out our blog on 5 of the best digital signage software solutions.
[divider style=’left’]
Do you have a project that requires digital signage technology? We’d love to hear from you! LamasaTech will collaborate with you at every stage of your project, from inception to implementation. Get in touch with a member of our expert team on +44 (0) 191 341 0016 or through our contact page.
