Discover how intuitive, accessible tourism information kiosks are transforming the travel sector.
For many years, the tourism industry has relied on brochures as guides for their customers. Tourists are greeted by numerous leaflets when checking out of airports, train and bus stations. However, this trend is slowly changing. With the invention of smartphones and tablets, another thing got invented; interactive information kiosk. This has made brochures a thing of the past and tourists don’t have to be burdened with carrying many leaflets when on a vacation.
As this digital signage trend proceed to grow, tourism and travel industries are starting to make use of interactive information with the aim of encouraging tourists to explore their destination. A digital sign will make tourists feel connected while they are travelling by making information more available to them. Below are several ways how digital signage can help improve your business.
Up-to-date information
Since most tourism information kiosks are internet enabled, they display data from an attraction website or database thus, eliminating the need for leaflets. This means that you will offer updated content. What is more, different kiosks can get updated by a single central computer. This makes it easier to alter the information in the kiosk easily and quickly.
For every attraction that is added to the kiosk, all the important information about it gets displayed. This includes prices, opening hours and other crucial information about the attraction. You can also see photos that come with the accompanying text. That is not all; some of these kiosks come with videos. For example, you can use a short film about a certain destination to give visitors an idea of what to expect or do when they reach the venue. These videos might also include testimonials from people who have visited the area previously who recommend the location for a day trip.
Interactive tourism
Kiosks interact with visitors, and they do this by asking them questions. Following their responses, the kiosks can then select day trips, events and venues for the tourists based on their preferences and display them on screens. Once the travellers find day trips that interest them, they print the necessary information about how they can get there. It could be a map or an entire route from the kiosk to the venue.
Event marketing
Any of the events displayed on the kiosk can get sent to as an alert or even event reminder to the traveller’s mobile phone. Whenever the tourist is going through the kiosk events, there is a chance to flag some desirable events that they might be interested in. Once they flag the events, they will be requested to offer their mobile phone and accommodation numbers and their names. Then, on the day the event is taking place, the kiosk will send a reminder to their phone. This is one great day of helping users remember events that they might be interested in. The kiosk will ensure that visitors get the opportunity to utilise every facility that is available to them and have a fun-filled vacation. This also helps in maximising the turnouts at different functions.
Accessibility
When considering everything you need to know about tourism information kiosks, you cannot ignore the fact that they are very helpful to people living with disabilities. They can be a great tool for delivering information to hearing and visually impaired persons. This is because they display pictures and produce sounds that are useful to users. So, any visually disabled person can listen to the information while those who cannot hear can simply look at the photos and understand the message.
Useful for Collecting Analytics
If you want to measure your return on investment, collecting analytics is the best way. The analytics will help you determine the effectiveness of the content displayed. You can use digital signage to easily gather data and learn more about the users. Using this collected information can help you come up with tailor-made content for your users.
Promoting local businesses
Information kiosks are great ways of advertising local businesses. When you connect visitors to local businesses and shops, this self-service solution will encourage them to explore the area, which will, in turn, increase revenue for business owners. Tourism information kiosks are great ways to finding out what you need regarding a vacation destination and also generating revenue for the business owners.
At LamasaTech we want to help you engage and inform tourists with digital technology. Get in touch today for a free consultation with a member of our expert team
