As consumers navigate bustling high streets and crowded shopping centres, businesses face the challenge of standing out among a sea of options. Digital window displays have emerged as a powerful tool to attract potential customers and make a lasting impression.
But with so many options available, how do you select the right solution for your business?
In this blog post, we’ll walk you through the essential information you need to make an informed decision on the perfect digital display for your retail or hospitality store.
What are digital window displays?
A digital window display is a display screen installed in a store’s window or is visible from the outside, showcasing digital signage to anyone passing your business’s storefront. It replaces traditional static displays with dynamic, eye-catching digital content.
Window displays are utilised across various industries, but they are most prevalent in:
- Retail stores
- Shopping centres
- Quick-service restaurants (QSRs)
- Hotels
- Bank branches
These displays can showcase products, promotions, brand messaging, and even interactive experiences to engage passersby and entice them into your store. Typically, the optimal location for one of these displays will be your front-facing window but they can also be used to identify different sections of a store and promote nearby products.
Window digital displays have surged in popularity over the years as they have a variety of benefits for businesses including;
- Increased footfall – 8 out of 10 customers have stated that they have entered a store because of digital signage catching their interest. That is significantly higher than a static display or shop window design.
- Easy to maintain – After installation you can set up your content quickly and start promoting your brand. You can then simply leave the device to work with no additional upkeep necessary.
- 24/7 digital signage – Digital window displays run constantly, even when your store is closed, showcasing your content and promoting your brand round the clock.
Understanding the purpose and audience for your digital window display
Before diving into the technical specifications, it’s crucial to think about the goals for your digital window display and understand your audience.
For example, are you looking to only increase footfall into the store or are you also looking to engage your customers within the store? This may affect whether a single or double-sided solution is the right fit for your business.
Having an understanding of these factors and what you are hoping to achieve will guide your decision-making process and help you choose a display that aligns with your business objectives.
What technical factors need to be considered when selecting a digital window display?
Display size
The size of your digital screen should be proportionate to your window space and viewing distance.
A larger display might be necessary for stores on busy high streets where viewers are further away and can give a wide viewing angle, while smaller displays can work well for intimate shopping areas.
Resolution
Resolution is equally as important as display size. Resolution refers to the number of pixels in a digital signage device and can affect the clarity and detail of your content. Higher-resolution displays offer crisper images and text, which is crucial if your content includes detailed product shots or small text. However, for simpler content or larger viewing distances, a lower resolution might suffice.
Brightness
Digital displays must be visible in various lighting conditions, particularly during bright daylight hours. Brightness is crucial for combating the effects of direct sunlight. If a panel’s brightness is insufficient relative to the amount of sunlight it receives, glare will obscure the content, rendering your branding ineffective. Outward and inward-facing panels in your window display require different brightness levels for optimal performance.
For the outward-facing panel, the brightness recommendation can vary by location. In most cases, a 700 nits panel will be perfect for producing a clear display that stands out and will be bright enough to catch the eye of passersby. However, south-facing window fronts, which receive the most sunlight throughout the day, require high brightness levels to mitigate glare. In these instances, an outward-facing panel with 3,500 nits is recommended.
Inward-facing panels generally require less brightness due to reduced exposure to direct sunlight. The specific brightness needed depends on factors such as interior lighting and reflections from nearby surfaces.
By selecting appropriate brightness levels for both outward and inward-facing panels, you ensure your digital window display effectively communicates your branding and content in all lighting conditions.
Content management
The ability to easily update and manage your content is crucial.
Look for window display screens which are compatible with user-friendly CMS software.
LamasaTech’s cloud-based platform, PeakSignage, gives you the power to make adjustments to your signage from anywhere, on any device with a modern browser. Once you’ve made your edits, your window displays will immediately update to show the new version of your content with no downtime required. This lets you continue to promote your brand even while new content is being produced.
Learn how to effectively use a digital signage platform here and see what LamasaTech’s signage solution has to offer on this page.
Wrap up
Choosing the right digital window display for your business involves careful consideration of your goals, and various technical factors. By taking the time to assess your needs and thoroughly research your options, you can select a display that not only catches the eye but also delivers real value to your business.
Remember, a digital window display is more than just a screen, it’s a powerful marketing tool that can transform your storefront into a dynamic, engaging space that draws customers in and sets you apart from the competition.
With the right choice, you’ll be well-positioned to make a lasting impression on potential customers and drive your business forward.
Browse our full range of full range of LamasTech digital window displays here.
Ready to get started on your window display project?
We’d love to hear about your project, so get in touch and we’ll help you find the best solution for your requirements.
LamasaTech is a leader in digital display technology with over 14 years of experience. We support customers across a range of industries including retail, military and defence, government and public sector, technology, hospitality and education.
