With each passing year, technology pushes us forward at an ever-accelerating pace, continuously shattering boundaries and redefining the realm of possibilities it presents to us. One area that has seen impressive advancement is interactive technology, which is revolutionising the way we interact with devices, systems, and even our surroundings. In this blog post, we’ll be focusing on some of the emerging trends in interactive technology that are poised to transform and enhance our future.
Virtual Reality (VR)
The Interactive Design Foundation states that VR is a simulated, digital experience that can be similar to or completely different from the real world. VR experiences are created through technology and create an immersive and interactive 3D environment. The idea is that this technology should be experienced and interacted with as if the virtual environment were real.
Because of the manufactured environment and interactive experiences, VR has endless possibilities and can revolutionise how we socialise, train and learn.
One surprising industry which has seen a surge in the use of VR is the education sector. VR technology has allowed students to take virtual field trips to view world-class paintings, such as the Mona Lisa, or visit Base Camp at Mount Everest.
Augmented Reality (AR)
Gartner defines AR as the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects. It is the “real world” element that differentiates AR from VR as, in essence, it overlaps digital content with the consumer’s real world.
This emerging trend in interactive technology is growing in popularity in 2024, taking various industries by storm and works through the deployment of camera-equipped hardware.
Retail is one particular sector which is seeing major growth in this technology as it allows customers to visualise products in real-world settings from their devices.
AR allows consumers to virtually try on clothes, test out makeup, see how furniture would look in their homes and more. This immersive technology has been transformative to the retail industry, enhancing customer satisfaction.
Check out this article by Forbes if you’d like to see some further examples of some of the most impressive and innovative ways retailers have used AR & VR to improve conversion rates and make the customer journey more interesting.
Mixed Reality (MR)
After mentioning VR and AR, it feels right to briefly discuss MR.
Many people use MR interchangeably with AR however there are some slight differences. While AR overlays content into the real world, MR integrates digital objects into the user’s environment. Users can see and interact with both the digital elements and the physical ones. Therefore, MR experiences get input from the environment and will change according to it.
MR is one of the newer immersive and emerging technologies and could be described as the best of both worlds.
Popular within the education of the healthcare industry, MR has enabled first-year medical students to follow an all-remote anatomy course during the COVID-19 pandemic.
How LamasaTech is staying ahead of the curve with emerging trends in interactive technology to provide future-proof solutions
As a society, we continue to push the boundaries of what’s possible with interactive technology and with that, we can expect even more mind-bending innovations to emerge in the future.
To provide truly future-proof solutions in this rapidly evolving interactive technology space, LamasaTech is heavily invested in research and development to stay ahead of these trends. For example, we’ve developed our HD camera and microphone module to make it perfect for a range of uses including entertainment applications such as AR photobooths.
We partner with interactive technology providers to help our customers harness the power of emerging technology and grasp new growth opportunities.
We work with our clients to build something outstanding and we’d love to hear about your project, so get in touch and we’ll help you find the best solution to put you at the forefront of interactive technology.
