The future of digital signage is constantly evolving. People want new, exciting ways to display and control content, and technology is adapting to meet this need.
It can be hard to keep up with this ever-changing technology, but we’re here to help. Here are six trends we think will shape the future of digital signage.
1. Automation
Automation and artificial intelligence (AI) are being embraced across all industries. Digital signage is no different. Monitoring and managing campaigns carried out by digital signage can be enhanced with automation. AI can decide whether certain content should be shown to a specific customer after analysing multiples databases and indicators. It can analyse a person’s goal when they are in front of a screen and determine the appropriate advertisement for that particular moment.
2. Interactivity
Restaurants and fast-food chains have been some of the biggest adopters of interactive signage. From touch screen kiosks, to tabletop ordering with built-in gaming, to entire games rooms, customers have been quick to accept the development of interactive digital signage. This technology has not been limited to the restaurant industry. Direct advertising and retail sectors are also embracing it. With more and more businesses moving towards interactive displays, the future of digital signage looks bright.
3. Cloud-based deployment
Historically, digital signage was updated with a memory card or USB drive. While this was the best option for some time, it did mean screens were difficult to update in real-time as content had to be created remotely and then loaded onto the screen. There was also the risk of misplacing the USB drive, which is both a nuisance and a security breach. Cloud technology has changed this. Many digital signage solutions are now offering cloud-based software which allows instant and secure updating of digital signage. This also offers increased scalability, as an updated display can be pushed out to multiple screens simultaneously at the touch of a button.
4. Proliferation of screens
It’s quickly becoming normal to see screens in every business or store you enter. We’re expecting to see most, if not all communication with customers being carried out through display panels and digital signage. Businesses and stores are embracing this change as it can enhance the customer’s journey and provide a more streamlined experience. Smart displays can show relevant adverts to shoppers and guide them to the correct area of the store, meaning customers no longer have to spend time searching for an assistant to point them in the right direction.
5. Touch screen innovation
Touch is everywhere. From checking your phone, to buying your train ticket, to checking out your groceries, it’s likely you use a touch screen multiple times a day. In fact, our company name comes from the Arabic لمس which means touch. Due to this proliferation of touch screen hardware, innovations in touch screen technology are coming thick and fast. While it may seem a distant memory, there was a time when the iPhone’s multi-touch display was revolutionary. We’ve come a long way since then, with some modern smartphones offering in-screen fingerprint technology. This innovation is applicable to large screens too. From interactive learning to bringing history to life, touch screens are transforming the way we consume content. We expect to continue to see rapid innovation in touch screen, which will further shape the future of digital signage.
6. Streaming live content
Thanks to the cloud-based deployment we mentioned earlier, it’s now easier than ever to stream live content to your digital displays. Whether you want 24-hour news in your reception area, live sales updates in your office, or a Twitch feed in your games store, you can do it with the right digital signage solutions. We’re expecting to see live content move to the next level with live interactions from people viewing the digital signage. Touch screen displays mean people can tap the screen to indicate reactions or send messages, and camera integrations mean viewers can even join the stream themselves!
The future of digital signage is changing rapidly. To ensure you have an efficient, future-proof solution, try our digital signage solution on a 14-day trial.
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